Step by step process how to research keyword for blog post.
Free Tools we will use
Ahrefs free keyword research tool
Semrush
Keyword intent.io
Whatsmysearp google extension
Setting :
Select you niche : Like affiliate Marketing
Find the related subniche of the niche , topic
Find the competitor site of the niche
Process :
Pick your topic
Find key topics of the niche
Choose a category
1. Understand your target audience:
Start by identifying the characteristics of your target audience, such as their demographics, interests, and needs. This will help you find keywords that are relevant to your audience's search queries.
2. Brainstorm initial keyword ideas:
Put yourself in your audience's shoes and brainstorm a list of keywords they might use when searching for products, services, or information related to your industry. Consider using question words (who, what, where, when, why, how) to generate ideas.
3. Use keyword research tools:
Utilize keyword research tools like Google Keyword Planner, SEMrush, or Moz's Keyword Explorer to find keyword suggestions and data. These tools provide insights into search volume, competition level, and related keywords.
4. Refine your keyword list:
Review the keywords suggested by the tools and filter out those that are not relevant or have very high competition. Look for keywords with a decent search volume and low competition to maximize your chances of ranking well.
5. Analyze competitors:
Study the keywords your competitors are using by analyzing their website content, meta tags, and blog posts. This can provide insights into effective keywords you may have missed and help refine your list further.
6. Long-tail keywords:
Consider using long-tail keywords, which are longer and more specific phrases. These often have lower competition and higher conversion rates as they target users with more specific search intent. For example, instead of using "shoes," use "best running shoes for women with flat feet."
7. Group similar keywords:
Organize your keywords into groups based on their relevance and similarity. This will help you create targeted content for each group and improve your overall SEO strategy.
8. Check search intent:
Before finalizing your keyword list, ensure that the keywords you have chosen align with the search intent of your target audience. If a keyword primarily shows informational intent, optimize your content for informative keywords rather than transactional keywords.
9. Monitor and optimize:
Once you have implemented your chosen keywords in your content, monitor their performance using analytics tools such as Google Analytics. Assess which keywords are driving traffic and conversions, and continually optimize your website and content accordingly.
10. Stay updated:
Keyword trends and user search behavior continuously change. Stay up-to-date with evolving keyword trends and regularly revisit your keyword research to ensure it remains effective for your target audience.
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Reviewed by Admin team
on
October 20, 2023
Rating:
